Heather Fletcher of Target Marketing (averaging 283,104 unique monthly visitors) ran an article on Google’s decision to punish sites with pop-up ads. The article includes commentary from Mark Bauman CEO of Media Reps on why only Google will benefit from this algorithm update.
Please find below a copy of the article: http://www.targetmarketingmag.com/article/google-wants-pop-ups-gone-jan-10/
What does this mean for the industry? It means another portion of revenue gone, limiting smaller sites from competing. It can be a positive change however for the display ad market.
